The release of Albert Apple and future titles in the series will be supported by a comprehensive and extensive marketing campaign, utilising strategic partnerships with primary schools across Australia, bookshops, learning facilities and opportunities to co-brand with primary producer bodies and associations.

Alliances with education initiatives and children’s hospitals will be backed by a professional PR campaign. The campaign will cross charity, community, inspirational, educational, carer, and parent/child publications and features in print and online media, plus radio and television. Activity will be focused in magazine, TV, radio, newspapers and online from national, metro to regional media.

In addition to general news and feature articles, the campaign will include book reviews, giveaways, package deals and opportunities for the public to take part in workshops to coach and mentor parents in building healthy eating habits for their children and future generations.